Meet Lorenzo Sierra


Lorenzo is among a new class of Latino leaders emerging in Arizona. The Phoenix Business Journal named him one of the “Most Influential” minority business leaders in the metro Phoenix area. Despite earning his way into the Fortune 500 business sector, Lorenzo’s story began with the same humble roots that define so many stories in pursuit of the American Dream.

The son of a Vietnam veteran and copper miner, Lorenzo came up through the public school system in Tucson’s impoverished Sunnyside School District. He was the first in his family to make it to – and through – college, graduating with a Bachelor’s degree in Journalism from Arizona State University. He began a career in corporate communications, creating award-winning marketing and community development projects that earned him a career in Fortune 100 and 500 industries.

His roots and experiences drive his passion for local and statewide community service and advocacy. His proven ability to innovate and collaborate, bringing meaningful improvements to individuals and communities, has earned him appointments to:

  • Maricopa Association of Governments – Economic Development Commission
  • City of Phoenix Business and Workforce Development Commission
  • Hispanic Leadership Forum del Oeste
  • Vice-Chair, Arizona Hispanic Chamber of Commerce
  • Chicanos por la Causa – Health and Human Services Committee
  • Xico (Latino-based arts organization)

Having experienced the American Dream firsthand, Lorenzo is determined to give back. Education, strategic economic development, and diverse, vibrant communities are a cornerstone of his service, delivering on the promise of the American Dream for those he serves.

Lorenzo and his wife, Rhonda, are proud to call Avondale home. They are raising their family, including three very friendly dogs, in the heart of Avondale.


Thursday, November 16th, 2017 at 3:28pm
RT @AZAvondaleNews: @myvsuw Avondale employees surpassed their goal, pledging $104,436 for 2017 United Way Campaign. #AviAz #AspiringAchiev Sierra4AZ photo
Thursday, November 16th, 2017 at 10:06am
So thankful to join the folks at the @AZAvondale Senior Center fo their Annual Thanksgiving Luncheon. Sierra4AZ photo